![]() Under “Tracking Pixel”, paste the URL from step 4 into “Add to Registration Page” Under the “Invitations” tab, click “Edit” on the right side of the “Approval Options” section You’ll only need the snippet highlighted below: Under “Install Pixel Base Code” - copy the base pixel Setting Up a Facebook Pixel for Zoom Webinarsįollow these steps first to get your pixel information added to your Zoom webinar, then we’ll detail the steps for our work around.Ĭreate the Pixel and Extract the Necessary Informationįind your existing Facebook Pixel in Business Manager or create a new one ![]() ![]() If you’re like us, you may have followed this and noticed the pixel didn’t fire as expected. Zoom has instructions for how to set up a Facebook Pixel to track Webinar registrations. How Zoom Tells You to Track Registrations We’ve seen strong success driving webinar registrations from Facebook, however implementing the ability to track registrations took some finagling. If you’re spending money on promoting your webinar, it’s important to be able to accurately track how many registrations came from your advertising dollars. One great way to promote Zoom webinars is by using Facebook Ads. ![]() We’ve seen a rise in Zoom webinars as many companies have switched to online events to offer value and attract leads. The landscape of conferences and customer engagement is looking pretty different in the COVID era.
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